“All things being equal, people do business with, and refer business to people they know, like and trust.”– Networking and referral expert Bob Burg
How’s your know, like and trust factor?
Do people know who you are and what you offer?
Do they like you and talk about you?
Do they trust you enough to buy or refer your business?
If your marketing can achieve this for you, then you are on the right path to more targeted leads and clients, and an ocean of raving fans.
People buy from those who they know, like and trust – so if you answered “no” to any of the above questions, then you have some work to do!
The know, like and trust principle represents the journey your potential clients make when they are getting to know who you are, what you have to offer and what your brand represents – and you need all three to be successful in business.
What is the know, like and trust factor in business?
When you think about the last purchase you made – what made you buy it? Aside from the fact that you needed it or you just desperately wanted it – there must have been a know, like and trust factor for you to get that particular thing, right?
What made you choose one brand from another? When you researched online, what were other people saying about a particular company or brand? Why do you like the item you purchased?
One of the natural rules in business is that people will always buy from or do business with people they know, like, and trust.
And you know this is true because it’s the way you buy too. We buy from people, businesses and brands we know, like, and trust. No one wants to reach into their pocket for someone they don’t know, unless you’ve built that like and trust factor first.
Why is the know, like and trust factor important in business?
When you are building your business, launching a new product or service, or wanting to take your business to the next level – it’s the know like and trust factor that will help get you there.
For example, whenever Apple brings out a new product, it’s a sellout. Why? Because people already know, like and trust the brand.
You don’t have to be a massive company to have people lining up to work with you, in fact, according to internet articles, know, like and trust boils down to three key words: Authenticity, logic, and empathy.
Are you authentic and being yourself? Is your brand or business transparent?
Are your processes, products and services logical? Do you have logical offerings that are helpful and useful to your audience? Do you show empathy? Do you have heart and do you share your personal stories?
One way to do this is to be emotive and in tune with your customers. It’s important to understand “kettle logic” versus “emotion” when you’re dealing with people.
Kettle logic is when people use multiple claims that, while justifying their own decisions, are contradictory to each other. This causes scepticism.
It is said that “kettle logic” is a mask for how a person actually feels. By uncovering their true emotion you can start to fix the issue they are facing.
Trying to logically explain your product or service won’t have as much meaning as the emotional experience behind it.
How to build your know, like and trust factor online?
The simple three-step process looks like this:
- Get known: Build your business or brand online with your marketing plan – use your website, social media, emails, media and partnerships to become well known quickly. Make sure you continue to do this with your content so your “known” factor keeps building as your business grows.
- Be liked and likeable: Create content, products and services that your ideal clients want and need. Build rapport online by being personal, entertaining and sharing your true value.
- Build trust: Your audience needs to trust you 100 per cent. It’s only then that they will buy from you and refer you to their friends, family and colleagues. You can do this by sharing your value and consistently showing up, being helpful and showcasing success stories and case studies.
Build your know, like and trust factor quickly with the Vibrant Business team!
One of the quickest ways to build your know, like and trust factor is through effective social media strategies.
But it can be confusing and overwhelming if you’re a busy business owner, which is why we have something for you … A free 30-minute social media review and strategy session.
Sharing value, building trust and attracting people who want to work with you is easy when you know strategies that work.
After 30 minutes with our Vibrant Business social media manager, you will walk away with a clear direction, personalised digital marketing strategies, and a social media report to outline your plan in detail.
To schedule your free social media strategy session, book a time that suits you by using this link.