“Business opportunities are like buses, there’s always another one coming.” – Richard Branson
FACT: Business doesn’t need to be hard and much of the time, as business owners, we make it more difficult than it has to be. In fact, the best mantra you can have in business is “keep it simple”.
With Christmas just around the corner, now is the ideal time to plan, get your processes in place and finish the year with a bang!
When planned well, the Christmas period should be one you enjoy; where the business is set up for success, you take time off and spend quality time with family and friends, and do the things you love – all while making sales.
Why it’s important to plan for the Christmas and New Year period
Planning, and the execution of that plan, allows you to grow your business in the right direction for you. It gives peace of mind, so you can start the new year fresh.
It also gives you breathing space, so you can truly think about what you want to achieve for yourself and in your business, not only before Christmas and in 2022, but also in the future, for example, the next 5-10 years.
When there is breathing space, there is also room to think about other opportunities and areas where you can outsource to free up your time. For example, if you are still doing your own books or you are in need of a new bookkeeper and have been doing it yourself in the interim, it’s time to invest. When you invest in an area of your business, such as bookkeeping, it frees up your time to create new opportunities to grow your business.
If you don’t plan properly, business will be hard and it will be difficult to achieve your goals, dreams and vision.
How will you take advantage of the busy Christmas period?
It’s important to ensure your business can still run during the Christmas and New Year period so you don’t have to look after it and can take a break.
And there are some specific areas you will need to focus on in order for that to happen:
1. Leads: How will you grow your email list and get leads during the busy holiday period when you are taking time out yourself? Do you have an automated lead- generation funnel that can work while you step out of the business?
2. Attracting customers for Christmas: Have you got a plan on how to attract new customers to buy your products and services for the Christmas period, and also into the new year? What is your plan and strategy to help boost business and end the year with a bang?
3. Getting sales while you are “closed”: Do you have a strategy to get sales while you are “closed” or “out of the office”? For example, a product or service that doesn’t require you to be there. Or do you have a sales person who can keep the business going for you?
How to plan your short-term goals for Christmas
Set SMART goals! SMART goals are Specific, Measurable, Achievable, Realistic and have a specific Time Frame.
What are some examples of SMART goals?
– Implement a Christmas product strategy by November 30.
– Before December 22 raise revenue by 20 per cent (or by a certain amount).
– Engage with 5x social media communities every day for 4 weeks.
– Create a community pledge with 10x small businesses in your area to shop local for Christmas by November 30.
– Plan your work Christmas lunch for December 10.
HOT TIP: You can have business-related goals and personal goals to allow yourself to take breaks during the silly season so you can go to industry Christmas lunches and social events, instead of being in your business all the time.
Outsourcing and not being the only person who does everything can help you achieve that goal!
The Planning Hierarchy: Looking to the future (after Christmas)
Your holiday won’t be relaxing if you don’t have a plan for the new year and 2022 – and guess what? November is the perfect time to plan your future so you have something to move straight into after Christmas and your holiday.
Start with your 90-day plan.
Word of warning: Don’t leave planning your best year in 2022 until the week before Christmas because chances are you won’t get around to doing it because you’ll be too busy wrapping up 2021 and your business, getting ready for Christmas and winding down for a break.
Start now with The Planning Hierarchy.
The Planning Hierarchy is a simple framework you can use to plan out your business and personal life and it looks like this:
1. Ongoing Tasks: These are completed on a daily and weekly basis, and consist of 5x KPIs for your business and individual team members.
2. 90-day Plan: What are your 90-day goals, who’s responsible for helping you to achieve these goals and by what date?
3. Annual Plan: This the next level, what are you planning in your business for the next year? What do you want to achieve? What is your high-level budget and what are the results of your SWOT analysis?
4. Strategic Plan: This is your 5-10-year plan for the business. It includes your core purpose, values and vision, what business you’re actually in and your brand promise. What do you really want to achieve in the next 5-10 years?
5. Wealth Creation Plan: This is the plan for yourself and your own wealth. What does the business need to achieve for you personally so you can achieve your own personal goals.
Get your business sorted for 2022 with your own planning hierarchy
With Christmas and the new year just around the corner, it can be a stressful and busy time. Planning your business can be overwhelming and confusing, and you may just want to throw it in the “too hard” basket.
If this is how you are feeling right now, please get in touch with our team at Vibrant Business. We can help you plan your next 90 days and 12 months so you get the results in business that you’ve been working so hard to get.
We will be your sounding board and guide to help you create a business with purpose and one that helps you achieve your personal goals as well.
To break through to the next level in your business, contact Vibrant Business about our coaching packages. We are ready to help make your business more vibrant too.